Создание инновационной ценности

Basically, our goal is to organize the world's information and to make it universally accessible and useful.

We want to build technology that everybody loves using, and that affects everyone. We want to create beautiful, intuitive services and technologies that are so incredibly useful that people use them twice a day. Like they use a toothbrush. There aren't that many things people use twice a day.

I have always believed that technology should do the hard work ‒ discovery, organization, communication ‒ so users can do what makes them happiest: living and loving, not messing with annoying computers! That means making our products work together seamlessly.

You may think using Google's great, but I still think it's terrible.  >>>

The ultimate search engine would basically understand everything in the world, and it would always give you the right thing. And we're a long, long ways from that.

We have a mantra: don’t be evil, which is to do the best things we know how for our users, for our customers, for everyone. So I think if we were known for that, it would be a wonderful thing.

I don't think we're going to run out of important things to do, compared with the resources that we have. There are many, many problems in the world that need solving.

Venturepreneur

I think part of the reason we're successful so far is that originally we didn't really want to start a business.

You need to invent things and you need to get them to people. You need to commercialize those inventions. Obviously, the best way we've come up with doing that is through companies.

If we were motivated by money, we would have sold the company a long time ago and ended up on a beach.

Entrepreneurial Creativity

You know what it's like to wake up in the middle of the night with a vivid dream? And you know that if you don't have a pencil and pad by the bed, it will be completely gone by the next morning. Sometimes it's important to wake up and stop dreaming. When a really great dream shows up, grab it.

I do think there is an important artistic component in what we do. As a technology company I've tried to really stress that.

Стратегии, Технологии

Я скорей позволю людям думать, что я в замешательстве, чем раскрою  конкурентам наши стратегические намерения.  >>>

I like going to Burning Man, for example. An environment where people can try new things. I think as technologists we should have some safe places where we can try out new things and figure out the effect on society. What's the effect on people, without having to deploy it to the whole world.

Especially in technology, we need revolutionary change, not incremental change.  >>>

We're at maybe 1% of what is possible. Despite the faster change, we're still moving slow relative to the opportunities we have. I think a lot of that is because of the negativity... Every story I read is Google vs someone else. That's boring. We should be focusing on building the things that don't exist.  >>>

Leadership

My job as a leader is to make sure everybody in the company has great opportunities, and that they feel they're having a meaningful impact and are contributing to the good of society. As a world, we're doing a better job of that. My goal is for Google to lead, not follow that.

Many leaders of big organizations, I think, don't believe that change is possible. But if you look at history, things do change, and if your business is static, you're likely to have issues.  >>>

Organization, Culture

Work should be challenging, and the challenge should be fun.

Small groups of people can have a really huge impact.

It's important that the company be a family, that people feel that they're part of the company, and that the company is like a family to them. When you treat people that way, you get better productivity.