Long-term corporate success is linked to the ability to innovate. Although corporate investment in improvements to existing products and processes does bring growth, it is new game changing breakthroughs that will launch company into new markets, enable rapid growth, and create high return on investment.

Companies that have been able to break out of the pack, create a new highly profitable market niche, and win customers. Radical innovation changes the game, creates new markets or adds new disruptive value to the existing marketplace, and provides a platform for the long-term growth. Radical innovation should be a continued activity to help your company reinvent itself and maintain its market leadership.