Thrive on innovation and change. Differentiate your products in a creative and flexible working regime.

Aim at changing the competitive arena, develop “blue ocean” strategies aimed at creating your own market niche and building layers of competitive advantage.

Break rules. Don’t accept the conventional definition of how business is done. Change business concepts to stand out from the crowd.

Do competitor analysis to learn from them, to forecast what products competitors will come out with and when, to identify and attack undefended segments, and ultimately to gain an edge over your competitors.

Play simulation games to learn to anticipate competitor attacks, solve problems creatively and develop stronger innovation and competitive strategies.  >>>

Focus on radical value innovation. Develop the ability to surprise – amaze your customers, shock your competitors and excite your employees.  >>>

Use the expertise of market researchers, scientists, inventors and product developers to create new products.  >>>

Create a culture for innovation, an innovation system, and the right environment which provide both support and encouragement for → innovators.

Use the capabilities of everyone within your organization to generate the processes that help the new product to reach the market quickly and efficiently.

Build alliance to overcome disadvantages and access missing competences.