Product or service innovation is the result of bringing to life a new and better way to create customer value that benefits both the customer and the innovator.

Successful companies introduce new products faster that the competition and design new products for efficient manufacture.

Successful innovation requires a seamless integration of all elements in the product development process. Firms which are successful in realizing the full returns from their technologies and innovations are able to match their technological developments with complementary expertise in other areas of their business, such as manufacturing, distribution, human resources, marketing, and customer relationships... More

 

 

Procter & Gamble: Align Food Supplement

Горячие студии в IDEO

Apple's Innovation Strategies

Процесс дизайна новых продуктов в Apple Inc.