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Apple’s Systemic Approach To Innovation
Apple is widely considered as the #1 innovative company in the world. The
company’s innovation strategy involves terrific new products and
innovative business models.
The company delivers consumers with a succession of presents – great
software in fabulous hardware in beautiful packaging (“really good ideas
wrapped up in other really good ideas,” as Michael Lopp, senior engineering
manager at Apple puts it). Apple also pioneers into a new business spaces
and creates new market niches. The company created
game-changing innovations such as the iPod, iTunes, iPhone, and iPad.
Apple
innovation leaders think in terms of platforms and pipelines and
relentlessly push the pace of innovation. Competitors that chase Apple's
latest release find themselves behind when just a few months later Apple
introduces its latest and greatest offering.
Focusing on where they can make a significant contribution Apple hires
great innovators
who want to make the best things in the world.
Innovative Business Models
Apple doesn’t just focus on building
innovative and beautiful products. It builds
innovative business models too. The iPod and iPhone would not
have had nearly as much impact if they hadn't been matched with iTunes and
the App Store respectively...
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Apple’s Innovation System
Apple’s commitment to innovation is
cultural, not process driven. The most successful products at Apple were
started with only a few people with no formal structure or hierarchy and
little corporate oversight. Yet, “to turn really interesting ideas and
fledgling technologies into a company that can continue to innovate for
years, it requires a lot of disciplines,” says Steve Jobs. Apple has
built an effective innovation system to harnesses creativity in its people,
stimulate new ideas, streamline the design process, and launch successful,
profitable new innovations.
Apple's Design Process
Apple has repeatedly demonstrated with its
innovation management what a success user friendliness and
design can generate. Genius ergonomics make Apple products effortless to
use. "Дизайн – это не только то, как продукт выглядит
и ощущается. В
дизайн входит и то, как продукт работает,”
–любил говорить
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Innovative Partnerships
Apple leverages its
diverse culture, innovation processes, partners and networks to seize
the new opportunities in the marketplace and grow its business
exponentially. Innovative
partnerships are an important part of the Apple’s innovation strategy.
Venture Acquisitions
Apple's
venture investing and
acquisition strategy is not very aggressive To stay ahead, Apple usually
over-invests in its
supply chain. The company makes fewer acquisitions than their
competitors. When Apple does buy companies, it's almost always tight lipped
about how they will fit into its strategy and how easily their technologies
can be integrated into existing company projects. Yet, some acquisitions
stand out in terms of adding important features to existing product lines or
opening doors into new markets...
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