Henry Ford innovation quotes

If I had asked the public what they wanted,

they would have said a faster horse.

Henry Ford

Ford Motor
Akio Morita on innovation

Carefully watch how people live,

get an intuitive sense as to what they might want and then go with it.

Don’t do market research.

Akio Morita

Sony
Tom Kelley quotes on innovation

Empathy means challenging your preconceived ideas and setting aside your sense of what you think is true in order to learn what actually is true that people aren’t conscious of.

Tom Kelley

IDEO
Tom Kelley quotes on innovation

 Identify every barrier that keeps people away from your offerings, especially for first-time customers. Then systematically tackle each one, using a combination of simplicity, clear communication, and customer-centered design.  >>>

Tom Kelley

IDEO

 

 

Quote

Author

Company

Needs-based marketing is a no-brainer. → Real innovators delve into consumers’ “Deep Motivators” to create the most meaningful experiences, → products, services, and business models. >>>

Soren Kaplan

InnovationPoint

Before there is a prototype, the ideas exists in abstract form only. Once the prototype exists then people can see and touch and feel the idea. Comments for improvement will flow thick and fast.

Paul Sloane

Destination-innovation

The Googly thing is to launch it early on Google Labs and then iterate, learning what the market wants – and making it great. The beauty of experimenting in this way is that you never get too far from what the market wants. The market pulls you back.

→ Google's 9 Notions of Innovation

Marissa Mayer

Google

 

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→ Systemic Innovation: 7 Areas        How To Prevent Innovation: 10 Humorous Tips