3-How Questions You Must Answer
How do you create great, innovative, differentiated and appealing value for
How do you help people recognize and accept that they need and want your
product or service?
How do you help them act upon that recognition and acceptance?
Love your prospects and strive to make their life happier.
Imagine the best possible customer experience and strive to achieve it.
Know the needs of your prospects, but focus on creating new desires.
Know your competitors, but focus on creating unique customer value.
Differentiate your company; create brand attributes that appeal to the
subconscious mind of your prospects and are easy to remember.
Differentiate your product, make it remarkable and appealing.
Find the way to make your prospects dissatisfied with what they how now.
Inspire your prospects with radically new possibilities and ignite a burning
desire for something more exciting.
Offer your product in a seducing way; emphasize benefits; focus on emotional
drivers; appeal to as many senses as possible.
Make your product buzz-worthy by exceeding customer expectations.
New Product Development: 10 Best Practices
Surprise To Win: