Innovation is Love
If you love your customers and
strive to make their life happier, you’ll invent wonderful
things for them. You’ll become a relentless
and keep creating
great things your customers will love.
Love your customers, and they
will love you back.
vision must be driven by the aspirations of its
We treat our
products like our
children. It is only natural, then, that we should be concerned
about how they are getting on in customers' lives.
I am interested in entertaining people, in bringing pleasure,
laughter, to others, rather than being concerned with
'expressing' myself with obscure creative impressions.
Walt Disney Inc.
I know it sounds corny,
but I’d love to improve
people’s lives, especially
see our customers as invited
guests to a party, and we are
the hosts. It's our job every
day to make every important
aspect of the customer
experience a little bit better.
Exceed your customer's expectations. If you do, they'll come
back over and over. Give them what they want – and a little more.
Let them know you appreciate them.
opportunities for innovation
open up when you start the
creative problem-solving process
empathy toward your target audience.
leave out the
emotional content, you may have
the best specifications in the world but people may not buy your product or
From the same bunch of the
Innovation Success 360
Drivers of Innovation
New Product Design ●