Customer-Driven Innovation is not a one-time event or a slogan, it's a
philosophy and a mindset. You should live this principle daily.
Observe people, live your customers' life, watch how they use your
product to learn what works and what doesn't work.
Encourage
experimentation and
risk taking.
Involve everyone. Require every person, regardless of their position to
spend time on customer contact and services activities. Help your employees
to understand the customer's needs by involving them in listening to
customer feedback after a new product launch. Ask all your employee to
get on board with customer-driven innovation. Ingrain it in your operations
so deeply that is becomes a part of DNA of your company.
