DOs
Analyze the
opportunities.
>>>
Go out to
look, to ask, to listen.
Keep it
simple, keep it
focused.
Start small –
try to do one specific thing.
Think big –
aim at
market leadership.
DON'Ts
Don't try to
be too clever.
>>>
Don't
diversify, don't splinter, don't try to do
too many things at once.
Don't
undershoot, or you will simply create an
opportunity for
competition.
Don't try to
innovate for the future. |