Develop a strategic intent aimed at amazing customers with new highly beneficial solutions, and communicate this strategic intent to all employees continually.

Establish a customer-focused culture, make sure that all employees strive to create higher customer value, serve the best interests of customers, and exceed customer expectations.  >>>

Involve all employees in identifying current and future customer needs and wants.

Use social networks and web-based market analytics tools to gain a deeper insight into your current and prospective customers.

Ask your customers, “How can we help you achieve your goals?”, “How can we help you make your life or business easier or more enjoyable?”, “What can we do for you better?”, “What our products do you think are getting outdated?”, “What new services or products would you like us to develop?”

Observe people to understand hidden and unarticulated customer needs. Live your customer's life, "walk a mile in the shoes of your customer".  >>>

Use Internet to learn fast from both your competitors and non-competitors. What innovative customer value have they introduced?

Use your corporate website to obtain customer feedback and suggestions.

Involve customers in testing the prototype of your new product. Start early market tests of your new products or services to obtain customer feedback, discover customer wants, and adapt your value innovation strategy accordingly.

Watch how the customers use your product to learn what works and what doesn't work. Use these insights to create higher value for your customers.